Infinite Changes Coaching & Counselling

Put simply, coaching is a skilled conversation that helps you move forward through thinking about, planning for, and creating positive change. Coaching is designed to help you move from where you are now to where you want to be. A coach does not advise you or tell you what to do. They ask you questions, reflect your thinking back to you, and offer thoughtful challenge so you can widen your perspective, gain personal insights, and take effective steps towards meaningful goals.

People often use ‘life coach’ as a catch-all term. Anyone can call themselves a coach, which makes choosing one confusing and why credibility matters. Coaching covers a wide range of training, and choosing a coach with post-qualification accreditation can give you further peace of mind. As a coach, I am fully trained, mentored and supervised, and committed to ongoing training that helps me keep showing up for my clients as the best coach I can be. I am an accredited member of the International Coaching Federation for professional coaches, and work to high industry standards that align with their ethical code.

I bring a specialist lens to four areas: sustaining everyday wellbeing and protecting against burnout, ADHD self-management and post-diagnosis support, navigating career change, and leading yourself and others through change in balanced and meaningful ways. Where we agree it would help, I share practical, personalised tools and evidence-based approaches to suport you in creating lasting and meaningful change. The insights, choices and actions stay yours for you to own.

The difference is focus and scope. Coaching, counselling and therapy support wellbeing and change, but they do it in different ways and meet different needs.

Coaching is a non-clinical, forward-focused partnership that helps you set goals, gain personal insights and take effective action to support a desired change. Coaching has its roots in sport, so it is often used to sustain performance with an end goal in mind. It also supports personal growth through offering encouragement and challenge to help you build momentum, resilience and lasting habits.

Therapy (sometimes called counselling) offers a confidential space with a trained therapist, who will listen without judgement to help you understand your thoughts, feelings and behaviours, work through past and present experiences, and help you find your own coping strategies and solutions. Counselling is a form of ‘talking therapy’ that concentrates on short or medium-term work, present-day challenges, and mild to moderate mental health problems such as depression and anxiety, life transitions and grief.

Psychotherapy usually relates to therapy that supports deeper, longer-standing psychological patterns, complex trauma, or more severe diagnosed mental health conditions. Although the terms are largely unregulated, psychotherapists have usually undergone post-graduate training and may be highly experienced in particular therapeutic modalities.

All forms of therapy aim to improve your mental wellness, emotional health and self-understanding. People more often seek counselling and therapy rather than coaching, after difficult life events or when they want to heal from emotional distress.

I am both an ICF coach and a CPCAB-qualified therapeutic counsellor, so my coaching is informed by psychological, behavioural and cognitive approaches, and by a clear sense of where the boundaries of coaching, counselling and psychotherapy sit. If our work moves beyond the scope of our coaching or counselling agreement, we will talk about it honestly, and I will support you in moving to a service that fits you better.

Often what helps you most may change over time. If you are not sure which type of support you need, book a free discovery call, and we can work it out together.

Yes. What you share in coaching is confidential, apart from a small number of exceptions we agree on before we start. Confidentiality is your right as a client, and it makes the work possible.

Those exceptions are standard: if I have serious concerns about your safety or someone else's, if you disclose ongoing or serious illegal activity, or if there is a legal request for information. They are written into the terms we agree at the start, and in almost every situation where a coach believes confidentiality has to be broken, they will talk to you about it first.

If your coaching is funded by your employer or another organisation, everyone involved agrees beforehand what is and isn't shared with them. In practice, that is usually attendance and nothing more.

As a member of the International Coaching Federation, I work to its code of ethics, and I am registered with the Information Commissioner’s Office, so your data is handled in line with UK GDPR.

Ask me about any of this at any point, before or during our work together.

Transformational coaching works at the level of identity, values and beliefs rather than tasks and targets. Traditional performance coaching focuses on specific goals, milestones and action plans. Transformational coaching asks what a change would mean for you, why it matters now, and what has to shift in how you see, support and relate to yourself for the change you want to last.

As a transformational coach, I offer a strutcured and reflective coaching space to explore who you really are, what matters to you most, and what may be holding you back from moving forward in ways that align with your values, passions and strengths.

Through greater self-awareness, you start to recognise patterns around how you think, feel and act, reconnect with your strengths and make more intentional choices: whether in your leadership, your career or your personal life. Change made that way tends to last because it doesn’t rely on willpower or wishing alone.

Transformational coaching is not a separate service. It is the approach I bring to leadership, career, ADHD and wellbeing coaching, which is why the work feels meaningful and often reaches further than the challenge or goal you arrived with.

Coaching is worth it when you want to change something and are ready to work at it. It is not worth it if you want someone to hand you the answer, or if what you need right now is therapeutic support rather than forward planning.

The value is not in information. Most of what a coach knows is available for free. It comes from having dedicated time and space to think more deeply than daily life allows, from being asked better questions than you would ask yourself, and from turning what you already know into action you actually take.

A good coach offers both encouragement and challenge, and works with the mindset and the barriers that keep the change you want from happening.

Our work is so much more than the hour we spend together. When it helps, I will offer personalised tools with action planning and accountability support to help you sustain momentum between sessions, and support yourself through change.

Coaching will not do the work for you, but the right coaching relationship makes changes possible that are difficult to achieve when working navigating alone. Our initial call is free, so you can make sure my coaching is the right fit before committing.